Intellectual Capital (or Knowledge assets) provides long term competetive advantage to a Business. Such assets help the business in developing an economic moat which ringfences it from the competition. In leveraging the icTracker, the icAdvisor picks stocks based on the Intellectual Capital of the underlying Business. As far as we know, there is no equivalent stock picking service anywhere else.

The portfolio that we construct for you depends on two inputs - your risk profile and the market conditions prevailing at the time you initiate the service. Hence your portfolio is not only suitable for you but it is also time relevant. This approach differs significantly from a Model portfolio approach. Although managing a customized portfolio for every Client consumes more effort from our side, it is in the Client's best interest.

Every portfolio that we construct for Clients is fully diversified from a sectoral perspective. You may be aware that sectoral movements are cyclical in nature in many cases and are also influenced by policies, regulations and general economic conditions. With this mind we diversify every portfolio across sectors in order to limit the impact of market volatility that may arise from a specific sector. Portfolio diversification is a widely used portfolio management technique to manage systematic risk.

Business environments are dynamic in nature. Businesses that have a competitive advantage today may lose it in the very next quarter. We therefore monitor the business environment constantly, and update the value of the Knowledge assets of the business as soon as the quarterly results are published. This enables us to advice you on how to rebalance your portfolio. This approach keeps your transaction costs to a minimum, yet gives you the best opportunity for maximizing your returns.